JDM Fishing Rod Imports

With 10 years' experience in Japanese and European lure markets, I've been lucky to make many great fishing friends from all over the world - both suppliers and anglers. This puts me in the unique position of being able to offer a specialist service that helps you find your dream fishing rod and get it shipped to your door. You've no uncertainty, no risk and a full UK warranty at the end of it - provided by the Art of Fishing.

Most of the rods on offer here are not available anywhere else in the UK!

  • Trusted UK retailer offering expert advice
  • Hassle free import process with regular updates
  • Genuine UK warranty

Successful lure anglers are experimental by nature but I can't keep every worldwide item in stock at the shop in Wadebridge. That doesn't mean I can't get it though! By curating this list for you which displays ALL of the available options, you have the unique opportunity to import your desired rod with zero risk.

So how does it work?

By browsing you will see hundreds of products. When you place an order for an available rod, I will immediately reserve that item with the supplier in Japan or Europe (depending on the brand). On the 1st of every month I will send my suppliers a complete list of UK rod requirements. I pay all the up front costs – including extra for shipping to ensure they quickly clear Customs – and the rods are delivered to me in the UK 2-3 weeks later. On arrival I carefully inspect every rod for damage or imperfections (these are very rare) before packing the item in a hard plastic tube ready for delivery to you - along with your unique UK warranty card and number.

Although your rod will take a little while to arrive (at best 2 weeks - unless I already have it in stock here), you know that you're buying from a trusted UK retailer and that I'm here to help you every step of the way.

If you're not sure which of the rods will suit you best, just ask! I've fished with hundreds of rods over the years and can offer unbiased advice to ensure you get a fishing rod that perfectly suits your requirements and preferences.

If you have any questions, please see the FAQs page but if you have further questions I'm happy to hear them, and I will always welcome feedback from customers who use this service.